It's no secret that the cellphone has had a huge impact on commerce -- whether online or in-store. More than three years ago, we were writing about "showrooming" -- when consumers research products in-store but buy online -- and more recently we've talked about "webrooming" -- the flip side of that. The latest e-commerce report from Pew Research Center offers new data on how shoppers are using their cell phones, and not just for product research but also for purchasing. A survey of almos[...]
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