Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Full path ROI: Aligning attribution models with the buyer’s journey Mar 1, 2017 by MarTech Today Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1. From algorithms to advertising: 7 steps to introducing AI to marketing Mar 1, 2017 by Tomer Naveh Contributor Tomer N[...]
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