Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens

Samsung, looking to make its new Galaxy S8/S8 Plus as uniquely intelligent as possible, announced this week that it has integrated Pinterest’s visual search technology into its device.

The tech, based on the recently introduced Pinterest Lens capability, allows a user to conduct image searches of related Pinterest-based image content. A user first clicks the physical button for Samsung’s new Bixby smart assistant, then takes a photo with the camera app and sees related material.

The tech is also available through the phone’s photo gallery for existing images, or via the onboard Samsung internet browser for web image-based searching or browsing.

The image search can find similar objects, places to buy the product, the object in different contexts (like differently decorated living rooms for the same sofa or different outfits for the same pair of shoes), or related recipes if the object is a food item.

While the Lens tech is also available on any iOS or Android phone via the Pinterest app, this is the first time’s it’s been embedded into a phone. A Pinterest spokesperson told me that, while Lens is in beta, the underlying tech used in the S8 is out of beta. Pinterest also said it currently has no plans to utilize the tech with any other device maker, and added via email:

Early results show Pinners are largely Lensing fashion items and home decor inspiration for their homes. A surprising use case we’re also seeing a lot of is art.

The related ideas build on a repository of more than 100 billion ideas related to content found by 150 million Pinterest users worldwide. For its part, Pinterest and its growing ad business get access to the users of Samsung’s newest mobile device, who don’t need to download an app to utilize this Pinterest feature.

The Lens announcement was made at Samsung’s Unpacked launch event on Wednesday for the Galaxy S8, and the camera is expected to go on sale later this month.

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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