Signal expands its identity solution beyond a brand’s own properties

Signal (formerly BrightTag) has offered an identity solution that helped brands track its logged-in customers across browsers and devices, when the customers interacted with the brand’s sites or apps.

It was designed to analyze customer journeys, so brands knew how their registered customers interacted with them online, regardless of how they came in.

This week, the Chicago-based company is expanding its offering, with the launch of a new Customer Identity Solution. It now allows brands to deliver ads to their customers beyond their own sites or apps, through the use of cookies and mobile device IDs that have been matched to the identified profiles. A brand might also use the newly expanded profiles for personalized content from its own website, or for email campaigns.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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