The hype and reality of artificial intelligence [Podcast]

It’s one of the hottest terms in marketing today: artificial intelligence (AI). It seems like almost everyone in the martech space is claiming to offer AI as part of their products and platforms, but behind the scenes there’s not even much agreement on what constitutes artificial intelligence.

In our latest Marketing Land Live podcast, we invite you to put on your thinking caps. Marketing Land’s Barry Levine visits with Scott Brinker, CTO of Ion Interactive and program chair for our upcoming MarTech conference, for a high-level discussion about the hype and reality of artificial intelligence and its role in digital marketing today and tomorrow. The conversation covers questions including:

• What is artificial intelligence capable of today?
• How are marketers currently using AI, and how might it expand in the future?
• Are we at a tipping point for artificial intelligence?
• Will AI simplify life for marketers or make it more complicated?

This week’s show runs about 34 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show notes

This new AI-powered social marketing tool can predict engagement or write the post for you

Martech Today: Machine Learning & Artificial Intelligence archives

Thanks for listening! Join us again next week for another episode of Marketing Land Live.

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About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at

@MattMcGee

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