AdWords Price Extensions now live on all devices

Google introduced Price Extensions in AdWords last July to show prices on types of products and services in text ads. The extensions are now eligible to show on all devices, not just mobile.

I haven’t seen them in the wild yet, but the example Google provided shows three price extensions in the desktop version.

This is similar to the cards used in the mobile format using swipeable cards that has been around since November.

With this change, advertisers now have the option of setting separate mobile URLs for price extensions.

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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