Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge

Online self-service is great, in theory. In practice, it often means you’re spending way too much time trying to find the answer to your question.

Customer engagement platform Pegasystems is hoping to change that, with the launch this week of its artificial intelligence (AI)-powered Self-Service Advisor for desktop and mobile web sites.

Installed with a line of code, it tracks behavioral patterns of anonymous users and displays the kinds of links and info they may really want. For identified users — who are logged in or who have logged in previously and received a tracking cookie — it can also draw upon information in Pega’s customer relationship management (CRM) system.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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