Brainshark, Highspot join their products into ‘only complete sales enablement solution’

It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could carry.

Now, they can choose from a wide variety of digital sales tools. This week, two of those tools are coming together into a new integration that they say offers something new.

Waltham, Massachusetts-based Brainshark is known for providing sales skills and training, coaching, content curation and publishing, while Seattle-based Highspot has focused on organizing, finding, customizing, sharing and analyzing sales content.

Now, the two companies are announcing an integration that encompasses all those functions. They unveiled a strategic partnership back in October, and today they are showing the first implementation.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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