Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn

Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million.

Amobee, which was purchased by SingTel in 2012, was originally focused on mobile ad solutions.

By buying Turn, it adds an omnichannel demand side platform and data management platform. The purchase also boosts efforts by Singtel, Singapore’s largest carrier, to move beyond its subscriber base in southeast Asia, into North America and Europe.

The acquisition, the companies said, will result in one of the largest end-to-end ad and data management platforms with access to all channels, format and devices. The deal is expected to be completed within the first half of this year.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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