MarTech Today: Swrve’s integration with Oracle, Urban Airship offers loyalty rewards with Apple Pay & more

Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Swrve’s new integration gives Oracle visibility into apps Feb 24, 2017 by Barry Levine Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity. Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with[...]

from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2mCmFlV
via IFTTT