MarTech Today: Tracking OTT ads to real-world purchases, Hitwise’s hourly updates & market segmentation strategies

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads Feb 2, 2017 by Barry Levine Companies say this is the first attribution chain from OTT TV ads to offline purchases. How machine learning impacts the need for quality content Feb 2, 2017 by Eric Enge As Google continues to [...]

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