MarTech Today: Hootsuite adds LiftMetrix, Tru Optik partners with LiveRamp & Twitter’s bot-to-human handoff

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: On a buying spree, Hootsuite adds analytics provider LiftMetrix Feb 22, 2017 by Barry Levine Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI. [Webinar] Build Your Ultimate Martech Stack Feb 22, 2017 by Digital Marketing Depot It’[...]

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