Hitwise now updates its audience tracking hourly

In December of 2015, digital marketing platform Connexity — formerly known as the comparison shopping site Shopzilla — bought marketing data provider Hitwise from information services firm Experian.

Hitwise’s AudienceView platform tracks the online behavior of eight million users in a U.S.-based panel. Those users agree to have their online searches and website visits tracked on their computers and mobile devices, in exchange for free or freemium apps.

This week, Hitwise announced it was moving to hourly tracking of that data, with reports every four hours. Previously, that user behavior was reported to clients — such as retailers or publishers — on a daily basis.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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