After asking CMOs to name their favorite martech from last year, we wanted to look toward the future and find out what CMOs want most when it comes to new marketing technology in 2017. Mizzen+Main's CMO Jen Lavelle said she'd like to see the same Instagram shopable ad options that are available to the bigger retailers like Target, while PepsiCo's Seth Kaufman wants improved accountability from his brand's media and data partners. Kaufman wasn't the only CMO to list more effective ways t[...]
from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2iFCVnc
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