Here's our recap of what happened in markting technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers Jan 27, 2017 by Barry Levine Less effective in making the sale: websites and marketing materials, unless validated by third-party sources. MAdTech: The marketers’ view Jan 27, 2017 by Peter Minnium As media, advertising and technology beco[...]
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