[Reminder] Live webcast: How to create a single source of data truth for marketing

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to get there.

Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you can achieve your business goals in 2017. Attend this webcast and learn:

• Tips for data-driven optimization across channels and campaigns.
• Why connected data drives better performance and business impact.
• How to allocate budget resources more efficiently at scale.

Register today for “Integrated Marketing Analytics: Creating a single source of data truth,” produced by Digital Marketing Depot and sponsored by Datorama.

---

About The Author

Digital Marketing Depot

is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

http://ift.tt/XKa9gM

.

from Sphinn: Hot Topics http://ift.tt/2jFq7Lc
via IFTTT