Inmoji launches first self-service platform for its interactive emoji-like icons and stickers

Inmoji used in conversation.

Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching what it says is the first self-service platform for this kind of messaging rich-media, which it says is unique.

These Inmoji — introduced in 2013 — are custom branded icons or stickers that are shared within supported messaging apps. When clicked by the recipient — and Inmoji says literally everyone who receives one clicks on it — the icon or sticker opens up a rich-media window in the app, revealing a movie trailer, a discount coupon, or some other brand-related feature with images or video. Here are rich-media windows, opened after the Inmoji icons or stickers have been clicked:

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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