Yesterday, David Mihm highlighted an article in his Tidings Newsletter about a dentist that had legally changed his last name from Draper to Better so that he could change his practice name to Better Dental and rank better. Matt Marko pointed out the “shortsightedness in his leaving the obvious opening for Dr. Best”.
That elicited a tweet from Matt Lacuesta (H/T to Tony Gricar) highlighting a signage company located in Denver that had changed its name AND its signage to Custom Signs Near Me:
I guess that this customer sign shop has read about the ever increasing number of near me searches and why developing a ‘Near Me’ strategy has become critical. Strategy, smategy. Why think when you can act?
Next up: Starbucks will justifiably rename: Coffee Shop Near Me.
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