Here's our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: MarTech Landscape: What is a beacon? Jan 3, 2017 by Barry Levine The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them. Is your marketing team effective? A 5-question test Jan 3, 2017 by Justin Dunham In an increasingly complicated mart[...]
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