[caption id="attachment_192806" align="alignnone" width="1200"] An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba[/caption] Consumers’ smartphones can be tracked by GPS coordinates and other techniques, but those are largely broad-brush. Beacons are devices that are designed to support very granular targeting, such as sending a coupon for red sneakers while you’re standing in front of the rack with red sneakers. In this [...]
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