From retention to adaptive analytics, here’s your 2017 marketing preview

As 2016 comes to a close, I can say with full confidence that this has been a year of change. For me, it’s meant a career shift, as I assumed the role of Marketo’s chief marketing officer. But the marketing industry — perhaps more so than many others –- is one that profoundly shifts year-to-year, season-to-season, and even minute-to-minute. There is no doubt in my mind that 2017 will present a new raft of challenges and equally impressive innovations that will make the lives of marketers easier.

At least, that is the hope.

Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and my experience speaking with our myriad customers, partners and other leaders in the marketing space, I have developed five predictions for the year ahead that I’ll share with you.

[Read the full article on MarTech Today.]

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Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

As CMO, Chandar is in charge of positioning Marketo as the marketing industry’s innovation leader and best solution for high-growth and enterprise businesses. Previously as a group vice president of marketing, Chandar built Marketo’s product, solution, and corporate marketing teams. A seasoned enterprise executive, he was previously with Badgeville where he oversaw the company’s worldwide marketing efforts including product and corporate marketing and demand generation. Prior to that he served as vice president of product and channel marketing for IBM Cast Iron. Chandar also spent time at Andersen Consulting as an advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries. He holds a bachelor’s degree in mechanical engineering from PSG College of Technology in India and a master of science in management from the University of Texas.

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