Acxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based identities, and then, in one step, target all relevant publishers. Andy Johnson, VP of Data and Product Management at Acxiom’s Audience Solutions, told me this unified process is the first of its kind. “People-based identities” refers to the fact that Acxiom focuses on actual identities of individuals across devices, which it anonymizes before [...]
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