There are many uses for machine learning and AI in the world around us, but today I'm going to talk about search. So, assuming you're a business owner with a website or an SEO, the big question you're probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple of assumptions that may or may not be correct: First, that machine learning is something you can optimize for, and second, that there will be ranking[...]
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