With 2016 coming to a close, it's time for marketers to think about the past year. Was it the year we pushed our industry toward a better future, or just another year with minimal change? As the year progressed, two key themes continued to drive the conversation throughout the industry: trust and transparency. Where would we be without trust? Truly think about that for a moment. Customers need to be able to trust a brand before they are willing to engage, or the brand risks losing thei[...]
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