In October, Salesforce announced it was buying data management platform (DMP) Krux. Today, the CRM/marketing giant unveiled the addition of three new features to its Marketing Cloud that result from the integration of that acquisition. Every month, Krux collects over 200 billion data points, interacts with over three billion browsers and devices and handles over 200 billion personalized experiences. One new feature is improved ad management across channels, such as the ability to deter[...]
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