Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its first report on data onboarding in the U.S., “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment.” Winterberry says this is the first such report outside of onboarding providers themselves, which include Acxiom’s LiveRamp, Experia[...]
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