Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers

For shoppers, grocery receipts are ribbons of paper they sometimes check, but often throw out. For brands, grocery receipts are data goldmines that show what you buy, the kind of data they otherwise get from stores but without encouraging your product loyalty. A startup named OurCart -- backed by audience research firm Nielsen’s Israel-based Innovate incubator -- is out with a new app that seeks to mine that data, while incentivizing shoppers for brand loyalty. Called Snapstar and[...]

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