13.12.16

MarTech Today: Those DAM systems, martech at PepsiCo & Oracle Data Cloud’s CMO

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: MarTech Landscape: What are those DAM systems? Dec 12, 2016 by Barry Levine They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files. A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience Dec 12, 2016 by Amy Gesenhues PepsiCo CMO Seth[...]

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