MarTech Today: Datorama adds Alexa front-end, post-Methbot calls for transparency & evaluating an attribution modeling vendor

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Amazon Alexa is now the voice agent for marketing analytics platform Datorama Dec 21, 2016 by Barry Levine Marketers can ask for the data they need, as marketing tools begin to acquire natural language voice interfaces. Calls for transparency as Russian ‘Methbot’ found robbing publishers & advertisers of millio[...]

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