Most of us have baked a cake at one time or another. We've put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and then put it in the oven. When the cake was baked, we let it cool and added icing to the top. Why do we add the icing? Because icing makes a delicious cake even sweeter and provides a smoother, shinier confection to behold. Marketing automation does the same for marketers; it enhances how marketers engage leads and drive business. It makes what we do ev[...]
from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2gMzJp8
via IFTTT
No comments:
Post a Comment