IBM’s Watson is now working as a psychologist for ad tech firm Unruly

[caption id="attachment_191125" align="alignnone" width="1920"] IBM's logo for Watson[/caption] Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson supercomputer is helping ad tech firm Unruly generate psychological profiles at scale, quickly and cheaply, to help target video ads. Today, the UK-based firm announced its new Watson-assisted Unruly DNA tool. The central goal is to increase sales by trying to r[...]

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