Consumer citations are the future of local SEO

In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet.

Citations serve as contextual forms of content that are recognized and indexed by search crawlers. On a local level, citations have the ability to improve organic visibility for small businesses and community brands alike.

Consumers mentioning a local brand within an online platform can offer a number of benefits that ultimately allow small businesses to increase their visibility within each major search engine.

Here’s why.

[Read the full article on Search Engine Land.]

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Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

Julian Connors, President at

SEO Without Borders

, is an experienced search marketing manager who has developed complex, wide-scale search and social campaigns for brands that include: P&G, Duracell, Dickies, Staples, and more. A published author on the concept of "Social SEO," Connors contributes to a number of recognized publications and speaks at digital marketing conferences throughout the country.

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