Commerce Signals announced a new product called "Databridge," which provides marketers access to in-store purchase data from Visa Advertising Solutions. Now they can get visibility into which of their campaigns are driving in-store purchases in as little as 72 hours. This in turn allows for in-flight campaign optimization based on actual sales. It also offers a range of insights that will help marketers do better subsequent media planning. PlaceIQ is the initial partner utilizing this dat[...]
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