With all the talk (and some action) of making the programmatic ecosystem more trustworthy and more secure, the industry got a major wake up call Tuesday morning with the release of a report by ad fraud detection service, White Ops, detailing a scheme by Russian hackers to steal an estimated $3 to $5 million every day or over a billion a year from publishers and advertisers. Why is this such a big deal? Advertisers are paying for fake ad views through programmatic ad buys in which they do[...]
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