Branch branches out, offering deep links to apps from dynamic remarketing ads

Palo Alto, California-based Branch makes its living by deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps, and other sources. Unlike the web, there is no universally available linking format in apps that everyone supports. Today, Branch is branching out (sorry) to offer Deep Linked Feeds for Dynamic Ads. If you look at a web page for red sneakers on a mobile web site, for instance, dynamic remarketing ads for red sneakers can[...]

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