[caption id="attachment_193349" align="alignnone" width="1920"] from Adobe[/caption] Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen television, with the launch of its new TV Media Management (TVMM) platform. The new platform allows major TV program suppliers, like national networks or cable providers, to plan and forecast the availability of multi-screen inventory by specific audiences. This is Adobe’s first [...]
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