Bombora makes its living by tracking what products B2B users research on the web, and it then provides data so others can market to those visitors’ companies. Dstillery offers a targeted B2C ad platform that employs machine learning to optimize its targeting, combining a data management platform (DMP) and a demand-side platform (DSP). This week, the two New York City-based companies announced a partnership where Distillery uses Bombora’s intent data to target B2B companies whose empl[...]
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