We are approaching the end of another year, and with that comes time for reflection on how far we've come in the last 12 months and speculation about what's ahead. If we look back on the last year in the world of sales and marketing, there's one trend in particular that's sparked notable enthusiasm from B2B marketers: the emergence of Account-Based Marketing (ABM) as a category. In 2016, we saw explosive growth in ABM acceleration and adoption, with more than 70 percent of B2B companie[...]
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