Brands usually have many different marketing efforts going at once -- but which ones help make money? This week, marketers get another tool to help them answer that question. A Seattle-based startup named Transform, Inc. has launched its RevTech platform, which is designed to directly connect revenue to spending. It takes data from a variety of impacting efforts, such as pricing, promotion, sales, store traffic and web site traffic, as well as relevant external data, including weather[...]
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