Predicting the future is hard enough without having to compensate for bad data. So, to better ensure its clients are working with the best available info, B2B predictive marketing platform Radius announced this week an in-house, Data Stewardship service. The company provides predictions as to which customers or leads will be most fruitful. CEO Darian Shirazi told me that, to his knowledge, “no other predictive marketing provider does in-house data cleaning.” When they do offer d[...]
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