25.1.17

MarTech Today: Time’s Viant buys Adelphic, the post-Teradata Aprimo & the first Android Instant Apps

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From Marketing Land: Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’ Jan 24, 2017 by Barry Levine With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook. Aprimo gets back on its[...]

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