Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From Marketing Land: Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’ Jan 24, 2017 by Barry Levine With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook. Aprimo gets back on its[...]
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