If you have read the annual prediction articles in the last few years, one of the prominent projections you’ve likely seen is, “This is the year data-driven marketing campaigns take hold.” But really, data-driven marketing has always been critical -- and in 2017, it's going to continue to be at the forefront of marketers' strategies. As we make our predictions for 2017, one thing is clear: using data to tailor your messages will remain a critical part of any marketing strategy. [...]
from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2kj0Kjd
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