MarTech Today: Terminus buys BrightFunnel, CDPs doubled over last year & using machine learning to connect with audiences

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns Jan 3, 2018 by Barry Levine The purchase is one step in Terminus’s plan to expand beyond display ads. New report: Customer Data Platforms doubled over last year Jan 3, 2018 by Barry Levine The growth is being propelled by CDPs[...]

from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2CFHKrj
via IFTTT