What the development of visual search will mean for SEO

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions.

In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-commerce stores that develop their product listing ads (PLAs) and online catalogs for the visual web.

While still in its infancy, optimizing for visual search could greatly improve your website’s user experience, conversion rate and online traffic. Yet images are often given very little attention by SEO experts, who generally focus more on optimizing for speed than for alternative attributes and appeal.

[Read the full article on Search Engine Land.]

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Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

Kristopher Jones is a serial entrepreneur, angel investor, and best-selling author of "SEO Visual Blueprint" by Wiley (2008, 2010, 2013). Kris was the founder and former CEO of digital marketing and affiliate agency Pepperjam (sold to eBay) and has since founded multiple successful businesses, including ReferLocal.com,

APPEK Mobile Apps

, French Girls App, and

LSEO.com

, where he serves as CEO. Most recently, Kris appeared on Apple's first TV Show, "Planet of the Apps," where he and his business partner, comedian / actor Damon Wayans, Jr., secured $1.5 million for an on-demand LIVE entertainment booking app called Special Guest.

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