Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The next wave of ABM: A blended approach (Part 1)Dec 4, 2017 by Jessica FewlessContributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy. From Marketing Land: Singles Day was a global shopping pheno[...]
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