The 6 sales content benchmarks every business needs

It’s no secret that content — from case studies to pitch decks — fuels the modern sales cycle. However, a vast majority of teams don’t track prospect engagement with sales content, and if they do, it’s unclear which metrics actually indicate success.

This report from DocSend reveals six key benchmarks for how, when and where prospects engage with sales content. You’ll find data-backed, actionable insights to help you:

• identify which sales content drives the sales cycle forward.
• enable sellers to share the right content in their outreach.
• build a more efficient, higher-velocity sales pipeline.

Visit Digital Marketing Depot to download “6 Sales Content Benchmarks Every Business Needs.”

About The Author

Digital Marketing Depot

is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

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