Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IAB releases its newest Podcast Measurement Guidelines Dec 20, 2017 by Barry Levine This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium. Adobe Campaign to roll out enhanced email functionality Dec 20, 2017 by Robin Kurzer The company also sees AI-p[...]
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