PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform

PayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the online payment platform.

According to the announcement, the newly-released shopping insights tools will include aggregated and anonymous data tracking the behaviors and preferences of PayPal users.

“This includes things like how many shoppers are mobile shoppers; how many shop for big-ticket versus small-ticket items; how a particular merchant site attracts customers compared to other similar sites,” writes PayPal in its release announcing the rollout.

To use the tools, merchants will need to install a PayPal code snippet on their sites, which will collect information on PayPal web visitors and customers.

[Read the full article on Marketing Land.]

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About The Author

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including

MarketingProfs.com

,

SoftwareCEO.com

, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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