Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Kochava expands into blockchain for ad insertion orders Oct 27, 2017 by Barry Levine The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018. Audi campaign on UK digital billboards tracks traffic and weather Oct 27, 2017 by Bar[...]
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