MarTech Today: Maritz’ first Chief Behavioral Officer, inMarket’s Audiences & autonomous vehicles as moving living rooms

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Maritz’s first Chief Behavioral Officer is building on ‘nudges’ Aug 3, 2017 by Barry Levine Although still relatively rare among enterprises, behavioral science has gained a foothold because it helps decode why people make choices. Location data company inMarket offers ‘Audiences’ for programmatic marketplace [...]

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